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| social login ： ウィキペディア英語版 |
social login
Social login, also known as social sign-in, is a form of single sign-on using existing login information from a social networking service such as Facebook, Twitter or Google+ to sign into a third party website in lieu of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more and more reliable demographic information to web developers.〔(Social Login: A Data Capture Game Changer ) (accessed 21 December 2011)〕
Social login is often considered a gateway to many of the recent trends in social software and social commerce because it can be used as a mechanism for both authentication and authorization.
==How social login works==
Social login links logins to one or more social networking services to a website, typically using either a plug-in or a widget. By selecting the desired social networking service, the user simply uses his or her login for that services to sign on to the web site. This in turn negates the need for the end user to remember login information for multiple electronic commerce and other websites while providing site owners with uniform demographic information as provided by the social networking service. Many sites which offer social login also offer more traditional online registration for those who either desire it or who do not have an account with a compatible social networking service (and therefore would be precluded from creating an account with the website).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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